September saw the launch of the #RestArtMurano project, a digital promotional campaign designed to achieve maximum visibility for the Vetro Artistico® Murano brand, through a fresh and original promotional campaign that allowed the user to perceive the beauty and vitality of a thousand-year-old art that has made Venice famous throughout the world, thanks to the skills and various techniques implemented by the skilful hands of Murano’s master glassmakers.
Beauty, dynamism and liveliness were the main qualities on which it was decided to focus in order to excite and stimulate the user through a current and young communicative language. #RestArtMurano is an engaging and emotional campaign, certainly impactful and immediate, and aims to enhance, under the Vetro Artistico® Murano brand, the craftsmanship that the licensees carry out despite the difficulties and obstacles, with undiminished passion and untiring determination.
The initiative, desired and conceived by the Consorzio Promovetro, has been realised with the contribution of the Veneto Region and in collaboration with Adiconsum Veneto.
Click here to watch the video that was made and follow the #RestArtMurano campaign on Facebook, Instagram, YouTube and TikTok.